West Bromwich Albion chairman Jeremy Peace has received a ringing endorsement from outgoing sporting and technical director Dan Ashworth.
The London based financial guru has been a controversial figure at the Hawthorns, with Peace now a majority shareholder at the club. However, he is now being praised for his role in reviving the West Midlands outfit.
Despite being under fire from some of Albion’s fans during his 10 year tenure for his shrewd approach to the transfer market, the club now look to have a working business model.
There has been a balance in acquiring quality signings such as Romelu Lukaku and Claudio Yacob but also ensuring that the price is right for the club too.
Ashworth believes the key to the West Brom’s success over the last few seasons is down to the owner’s foresight to correctly employ a sporting director, his position at the club, to oversee transfer policy.
He accepted that the role usually referred to at most clubs as a director of football is not one which would work at all 92 football league clubs, and it takes a brave man to carry it through properly.
The director who is set to move to the FA full time at the end of the season went on to tell the Birmingham Mail “He had the foresight and courage to create this role when a lot of people wanted to run it down and run him down by saying it couldn’t work.”
The Baggies chairman will now be looking for a new sporting director who can mould the club ensuring each cog in the club’s machine works as successfully as they have under Ashworth.
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